Typical Product Management Mistakes

  • Confusing Customer Requirements with Product Requirements
  • Confusing Innovation with Value
  • Confusing Yourself with Your Customer
  • Confusing the Customer with the User
  • Confusing Features with Benefits
  • Confusing Building Right Product with Building Product Right
  • Confusing Good Product with Good Business Model
  • Confusing Inspiring Features with “Nice-to-Have” Features
  • Confusing Adding Features with Improving Product
  • Confusing Impressive Specifications with an Impressive Product
  • Confusing a Complete Product with a Sale able Product
  • Confusing Product Launch with Success
To understand what each of these mean and more click through to the pdf.

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