Category Uncategorized

Use cases as moments

As product engineers and designers we spend our time thinking about building great products. There various techniques and methods out there. There is an easy approach that is helping me intuitively think about this and also teach this. It is, to start thinking of use cases as moments in the life of a user as […]

We just cared more!

Have we always wondered why start ups with so fewer resources and mostly with an inexperienced team are able to do better than established companies? The following comment answers that When I reflect on the last 10 years, one question I ask myself is: why were we the ones to build this? We were just […]

Focus on your product’s core users

Read this article on the break down of the venture backed startup called Sonar. It is always sad to get to know of start ups that failed yet we know a lot fail. The primary take away for me from this very elaborate article is this  Companies don’t get sold, they get bought. The best […]

DMAA Outcomes Guidelines Volume-5